I would say someone who can approach or be approached anywhere, ramp store ect. they need to know the product lines colors and requirements to have a special color. someone who fishes an area not 1 lake but a area of lakes reguraly. they need to be able to speak w confidence on baits and be able to give feed back good and bad on new product.they should have not only have tournements under there belt but also shring time w other anglers so the word spreads (guide of sort). then the basics clean boat w good electronics (trolling motor finders/gps,and power pole). the boat doesnt have to be new but should be noticable by decals or color.it has to stand out and catch the anglers eye to hook there wallet.