the one here used to carry nice daiwa stuff, shimano stuff like curado and calcutta. then they dropped their product quality wayyyyyyyyy down. now they are building back up ever so slightly, they have nice lures just waiting on the rods and reels to get better. ours carries kvd squarebills, war eagle spinners, tungsten weights just to name a few. not that i enjoy walmart shopping its just the only place between my house and the lake that sells tackle.