I break down my color choices for all artificial lures into three basic categories:
Light, Bright, and Dark
Light: subtle presence in high visibility conditions.
Transparent or translucent lures with or without colored highlights (i.e. light back or belly, modest metal-flake or metallic/chartreuse highlights). Lightly textured, matte or guanium finishes.
Examples of Megabass colors:
Pro Blue / Pro Blue OB (orange belly, Blue II)
Mat Shad
Ito Natural
Elegy Bone
Killer Kawaguchi
Chrystal Shad
Northern Secret
SB OB Shad
Bright: strong presence in all but lowest visibility conditions.
Metallic or opaque lures that may be monochromatic or patterned. Typical colors include white, pink, chartreuse, yellow, red, orange, and hot green, among others. Heavy metal-flake can also create a similar effect. Glossy finishes can amplify the effects of color or metal-flake.
Examples of Megabass colors:
M Shad
Ito HT Wakasagi
Ito Clear Laker
GP Pro Perch
GP Sexy Shad
GP Chartreuse Back
PM Twilight Chartreuse Back
Any of the Wakin or Wagin finishes
Stain Reaction
Kinkuro
Mat Tiger
Dark: strong silhouette in nearly all visibility conditions.
Opaque lures that may be monochromatic or patterned. Typical colors include black, dark tones of brown, green, red, blue, or purple.
Examples of Megabass colors:
Deadly Black Shad
Mat Perch
Any of the Gori color schemes
Black Viper
There are, of course, combinations of color and finish that can have characteristics of two or even all three of the broad categories noted above.
The information above is based upon my personal fishing experiences, over multiple decades, in many different circumstances. No doubt, other anglers will have different opinions, based upon their own experiences. I am interested to see what other responses the original post prompts.
Some relevant links:
https://www.halfpastfirstcast.com/bl...fidence-colors
https://bassdozerstore.blogspot.com/...it-colors.html
There are many other articles and videos, perhaps an overwhelming number, on this topic.