The stock has done amazing and it is growing but the one question I always have is what is the barrier of entry? Apple has penetrated most markets in the world and has a vast iTunes store with a lot of movies (many that are not available on Netflix). What would keep them from starting a subscription service as they did with music for movie rentals? Now Netflix does has some original content but given Apples cash what would stop them from buying or joint venturing with a movie studio? I have never bought Netflix shares on these concerns and maybe I missed out but I think if Apple headed this direction it could prove pretty detrimental to Netflix. Any thoughts?