Videos will help, and so will magazines, books etc, but a lot of information is available online through searches as well.

The best way to learn, is to just spend some time on the water when possible with a friend who has been fishing for a while, and watch them, and ask question. They won't mind sharing with you, and it is so much easier to understand when you see how things are done, that reading and wondering it it was right.

Check out some of these videos from Yamamoto's Site:
http://insideline.net/video/index.htm

The riggings etc will work with all soft plastic baits, and other videos offer good advice on other topics as well.