So I just got this email from Best on Tour. Don't know where the "4 million viewers" number is coming from but it doesn't jibe with this:

According to a recent tweet by @FOXSportsPRthe Sunday broadcast of the Bassmaster Classic scored 538,000 viewers making it the most watched Bassmaster event on any network since 2009. The 2009 Bassmaster Classic on the Red River won by Skeet Reese featured more than 10 hours of television coverage on ESPN2 during the three-day event.