Hey Come On....Everybody knows how generous Wal Mart is to their Vendors and they are lucky those individuals selected them to market their Signature Rods.
You can rest assured that Wal Mart had to offer them Big Bucks up front to get them in their stores plus the endorsers are most likely getting well over a $100 per rod sold and Wally World is taking a loss but using them just to get customers into the store so they'll buy some high profit items when they come shopping for a fishing rod and or a Pink rod and reel combination.
It's just like the Grocery Store Chains putting Turkeys and Beef on sales as lost leaders to draw customers they lose a little on the Turkey or the Beef but more than make it up for it with what else they purchase.
The Wal Mart Customers buying them are also loading their carts with hooks, lures, coolers, sunglasses, Mountain Dew, Little Debbie Snacks, Jerky, Everstart Batteries, Sun Screen, Tylenol, Aleve, Dude Products and numerous other essential Bass Fishing Goodies.
Originally Posted by Hoot
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