I know this has been expected for a while, but hard to see such a large company fall so far.

I think chasing high-margins is a big part of the decline.

Core products with lower to good margins are typically under-appreciated.

Companies started thinking they could/should be getting 50% to 80% margins on new products, instead of the 20% to 40% of core products.

Decisions are made to enter new markets (like GE Financing business), that ultimately cripple the company.