This company is serious about it...each January they pick one employee at random who has not had any accidents or disciplinary incidents and gives them the choice of a brand new bay boat, bass boat or pickup truck...
http://www.bissomarine.com/hsse.html
I was checking them out as they were on the news the other day. They are considering bidding to salvage the cruise ship wreck in Italy. It is potentially the largest marine salvage operation ever.