Bullshad, that is. T Mike over on the Humminbird forum makes these and might I say that they are some bada$$ swimbaits. I got home from work today and they were in mailbox waiting for me. These things have an incredible action and they track straight no matter how fast you reel them. I threw them around in my pond for about an hour and was just amazed at all the things you can make 'em do. Check out his website.
http://www.bullshad.com/
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