My first was due to the Bassmasters shows. I always wanted one and finally bought a 396 used many years ago. Since then, I have had 4 more. Never has any serious issues, so I have stuck with the brand. I still look at others, but none have swayed me to make the move. I have my '11 now with about 15K in upgraded accessories, so I am in this one for quite a while longer LOL.