I never pay attention to the names, maybe he is the one I see always talking about catching them on a true bass. Its almost comical when a guide mentions a certain lure in every report year round. I guess it makes sense if someone owns the company, but being truthful seems to me to have better optics and believability I cant imagine anyone believes someone believes all the fish are being caught on one particular lure all year. Business is business I guess. I always liked Gerald Swindle because of that story about him mentioning a senko when he was sponsored by Zoom, at least he was honest.