Wow not sure why anyone would call you an idiot for this question. I guess that makes me well below even the idiot level. LOL
Friend swears by the PQ reels. Ive thrown them and they seem pretty good for the $$. Crank rods I believe have been said to be pretty good. Their line is I believe made by one of the major mfgs out there thats well thought of. Cant remember who off the top of my head. For the most part I think you can get a god idea of quality just by checking it out in person. Crap appears and typically feels like crap.
You will have a leg up on others in regards to the bargain cave. I assume your discount would apply to the cave so you could try to get a leg up on the public and find out when they will be pulling electronics to replace with next years model. Ive seen left over graphs or display units go pretty cheap in the cave.
What kind of discount do they give employees.