Rapala DT series for deeper water and River2Sea Poppa bumpin for a square bill. That is the best square bill on the market. I think it is really overlooked.
Spro
Bill Lewis Rat-L-Traps
Strike King KVD series
Model A Bombers, silver flash
Lucky Craft shallow runners
Then if that all fails, I throw either a Ned rig or C-rig and catch bass. If that fails, I throw a spinnerbait. If that fails...I'm going home.