I know these reels haven't hit the market yet, but I was curious if anyone has used one or seen someone use one at a trading show or elsewhere. It looks like a really cool concept and I've seen a couple videos where it looks like they really launch a bait, but I would have thought that something this revolutionary would have won them best of show in the reel category at iCast. Instead it went to the new Curado. I don't believe the Concept Z comes out until February and I'd bet they will be sold out at first simply because it is something new. But I would be willing to wait if they are as good as advertised. I'd be interested to hear thoughts on whether you guys think the reel and its polymer bearings are a fad or something other companies will soon be trying to copy? I seem to recall a rod (I don't remember who the manufacturer was) that had no guides since the line ran on the inside of the rod instead. Cool concept, but I only saw them on the bass market for a year or two and they were gone. I just wonder if this new reel will be like that or not.