$30.00 last time I looked a few months ago. I've been using one of the 2500 models for at least four years for both freshwater and light saltwater surf fishing. I've never caught anything more than around three lbs on it but based on reviews I've read other users have caught bigger fish on them. Mine's been used a lot. You could call it a beater or something for the kids to use but it worked every time. I see it as disposable. When it starts to wear out it would be cheaper to replace than serviced and if it gets stolen it's not a big loss. Granted it's not quite as smooth as a Symetre or Stradic but so far mine's worked just as well.