I've been eyeing up these $100/set of 6 spark plugs(Brisk performance plugs) for about a week now. They have a lot of claims of better performance in the SHO motors around throttle response, low end power, mid range power(which none of these I have an issue with currently with good ol NGKs). What caught my eye was the claimed "flat spot" improvements. They also claim up to a 500 hour life span. I have what doctor's refer to as "impulsive buyer syndrome", so I placed the order this morning. I'll report back on any improvements when I get them in and run. I'm brutally honest and critical when it comes to product reviews, so I will be flat out honest if they aren't any better than the $7.00/plug NGKs.