Back in 1977 I worked at my dad's boat store. We were one of the top ten Johnson dealers. We had a massive parts department and supply store. We carried everything; fiberglass, trailer parts, motor parts, electronics, etc. OMC was the division of Johnson-Evinrude back then. OEM parts were ordered through OMC. One day this guy from a local electric supply company stops by and shows me Bosch starters, AC Delco relays and a bunch of other items that had same exact part number and "SAE Marine" designation at half the cost we were paying. We started buying from them and let OMC know. They tried to tell us the same C$#P that it was not the same blah blah blah. Next price update came out and wouldn't you know it. ALL those parts had gone DOWN IN PRICE! Makes you wonder...