When it comes to fishing wicked cold water, like 45 degrees and less, I still prefer to throw a jig because I despise throwing a jerkbait. While it did produce my biggest smallmouth ever at 5 lbs even, I've still only managed to catch about 10 fish on them over the past 5 years. It's a bait that I want to use, but have zero confidence in because I haven't caught nearly enough fish on it.
The jig though, that I understand and have complete confidence in. One of these days I'll get the hang of that jerkbait, but until then, my faithful jig will get me by. Made a vid from a trip out last month talking about just that, hope you guys enjoy it. (And yes I know the audio is a bit out of sync, could not fix it despite repeated attempts)