Fads are just that, they come and go. There are some that last throughout time. The three biggest since I've been fishing that have lasted.
Green Pumpkin
When this color hit and got hot you had better been at the tackle shop when the baits got there or you were going to miss out. Now every bait company makes it and more times than not with combos of it as well
Senko
Nothing else to say
Chatterbait
I would have thought the fish would have backed off of this bait, but still just as strong as ever