Some of these are professional, maybe not professional in that their boat looks like the side of NASCAR car. They could be guides or they finish in the top 15 or so consistently of sanctioned tournaments in their area.They are able to buy a new boat every year at "cost", and don't have to pay for it until 12 months later. So, what they do, is sell their current boat at what they paid, which is usually a good price for a 1 yr old boat, buy another one and the cycle starts all over again. So, it's really a form of advertisement for the manufacturers.