All the money wasted on TV ads, fliers, yard signs, numbers probably in the billions, the percentage of people that were swayed by any of it is probably close to 0.0%. Most people already had their minds made up months ago. There just cannot be any ROI on the money that is spent as a nation every 2 years on this crap.
Just think of the good we could do as a nation to help each other out instead of the current state of affairs.... sigh....