Although the coronavirus pandemic has deeply impacted lives across the globe, Batson Enterprises, celebrating their 20th year in business, has announced plans to improve and expand their efforts to remain the rod building industry leader.
“We have all faced unprecedented challenges during the pandemic,” said CEO Bill Batson. “But our commitment to the industry has not changed,” he continued. “We offer the best customer service in the industry. Our vision to support rod builders with the finest products on the market will never waver.”
“In a normal year we travel to several trade shows, giving us an opportunity to showcase our products,” said Batson. “Since we’ve been forced to cancel travel this year we’ve made plans to find other ways to reach out to our customers to keep them up-to-date on the latest products and techniques.”
The company recently printed a new master catalog that will be sent to all current customers. If you are not a customer but wish to receive a catalog click here: www.batsonenterprises.com/online-catalog
A new website is being developed. Designed to be interactive and easy to navigate, the site will include new and improved rod recipes in a fresh format, to be used as a blueprint for your rod building projects.
Several new products are in the design and testing stages. A 2021 debut is planned for these exciting new fishing rod components.
An increased social media presence will be rolled out in combination with the website. “We recognize that more and more of our customers rely on the internet to learn about products and conduct their business,” said Batson, “and we will be ready to serve them as we always have, with attention to detail, quick turnarounds, and on-hand inventories. Our TEAM works hard every day to earn our position as the industry leader,” he concluded.
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