Originally Posted by
Seminole Wind
Here is how this deal works. There are companies and individuals out there that sell themselves as social media managers, influencers, social community managers, etc... There are all kinds of names and titles they use. They tout themselves as being able to control and promote company imagages and products online. Clueless executives that are technology inept fall for all the data measurement that they don't really understand or know how to validate that these types create and push they proclaim supports how it creates value for the companies they are out there representing. Problem is, most these people who infiltrate social media platforms don't have a clue about what's really going on with a company or brand outside of the marketing talking points they are given from time to time about the stuff the companies want promoted and publicized. Problems occur when these type of individuals start trying to defend the indefensible for these companies or brands because they don't have a clue about what people are talking about or the companies or brands they are trying to represent. To try and mitigate the bad publicity they first resort to trying to discredit people who might be sharing negative information, and when that doesn't work, they resort to insults, etc... All the while making the companies or brands they are supposed to be promoting, look even worse.
Case in point - when this subject first hit the board, the pretenders who either work directly for MLF or are contractors that are trying to justify there existnce by generating and pushing pointless meta data to clueless executives, immediatly started defending MLF and in doing so made statements that implied FLW was broke, no longer existed, it was their problem, not MLF, Yadda, Yadda.... But at the end, the announcement that came out completely contradicted what these social media influencers were saying and defending. The annoucment came out using the FLW LLC name, logo, and association with the bass federation program.
These social media people aren't worth a fraction of the money they are paid... They are just benefiting from inept executives who don't understand how to dispel the data they are being presented to justify their existence.