Thanks for the compliment but you're slightly incorrect.
Customers have a couple routes we go - customized ALX production rods or true 100% custom... we can of course offer the best pricing on our products which meets about 80% of the custom rod requests. We take the time to talk thru custom builds with our clients and if we do not have something in our lineup that works or if they want something else, we can meet that need. That's the beauty of our custom shop. We have a very extensive knowledge of pretty much everything on the market and know how to match a customer's needs with that.
We purchase from almost every rod component manufacturer via our OEM accounts. We have an entirely different side of our business that builds private label/OEM and uses all of these different components... we even have CAD capability to have our own parts designed and custom made - as we do for several of our fly rod customers. Now that's OEM, but the cool thing is we have access to things others don't sometimes.
This custom BFS build is on a Phoenix blank, Fuji Seats, Fuji guides.
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None of this is off the shelf stuff. All grips hand turned and shaped in our shop per customer spec. Fuji components.
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Custom VSS on a non hydra blank or drop shot with Fuji Ti K guides.
Attachment 383115
Check out the
custom shop page here for a load of pics. We need to update that with some of the builds we have put out lately. Had some really awesome stuff go out the door!