I think something that I notice is MLF creates a ton of content but some of that content is lacking a personal touch or making a personal connection to a lot of fans. That is something that seems to get brought up but gets dismissed by the MLF supporters. To have longetivity at some point I think MLF is gonna have to figure out a way to reach viewers and fans on a more personal level. Again they create a lot of content so that will interest people initially. Even the social media savvy anglers and groups like the Googans have personalized themselves to create that connection with fans. That is a big reason why the popularity is there. Look at Swindle...he is the king of content but he personalizes it and his personality keep people engaged and following him.
BPT has said numerous times their intent is not to have Expos and conventional things like you see at BASSFLW weigh ins. They do not want to activate as they say except for a future Red Crest etc. They seems to distance the personal contact with fans and I think that will catch up to them unless they find a way to get more buy in from fans wanting expos and such.